| After earning her Master of Arts Degree in English, Judi Ketteler found herself shifting genres: She went from writing about 19th century American literature to writing copy for cereal boxes. Amazed that she got paid to do this, she pursued copywriting and learned the ins and outs of the trade while working as a copywriter at RGI Design, a package design firm in Cincinnati. There, she wrote copy for large corporate clients such as General Cable Corporation, Kroger Company, Tressa, and Fifth Third Bank.
She struck out on her own in 2002, and has since built a reputation for crafting high-quality, polished copy that hits its target. Accustomed to dealing with tight deadlines, Judi will work according to your timetable—whether you need it two months from now or two days from now.
Judi is a careful researcher and listener; she works with clients to help them identify (1) what it is they want to say (2) the best platform for their message, and (3) the best words for saying it. Judi works comfortably in both print and online media for both business-to-business and consumer projects. Her capabilities include:
- Brochures
- Web sites
- Email or print newsletters
- Event programs and magazines
- Custom published pieces (including books)
- Direct mail pieces
- Case studies
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- White papers
- Annual reports
- Sell sheets
- Press releases
- On-hold message scripts
- Ghostwriting
- Moderating/interviewing for video documentaries
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Judi also contributes to several national magazines and Web sites, including Better Homes & Gardens, Country Gardens, Decorating, Health, Fitness, Runner's World, Women's Health, AOL.com, and many others. Click here to view her magazine writing site. |
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