| Judi Ketteler has worked as a copywriter for more than 10 years. Along the way, she's gained valuable insights about the importance of well-written copy. In this section, she offers value-added copywriting tips to clients and potential clients for FREE. Browse this section, download anything of interest, and check back often to see what she's added.
Title: What's Copy Got to do With It? 10 Tips for Winning Email Newsletter Copy
Summary: If you don't have an email newsletter of some sort, you're missing out on a huge opportunity to promote your brand, build rapport with your customers, and draw visitors to your site (and your brick and mortar location, if you have one). There are dozens of email newsletter templates and easy-to-use Web-based programs that let you manage your email lists. But no matter how great your graphics or how comprehensive your database, if your copy isn't well-crafted, smart, and engaging from the get-go, you're just wasting your money. Download here to find out 10 tips for writing good newsletter copy.
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