One of Alphabet’s “other bets,” Verily Health launched its flagship B2C health app in 2025. That gave me and my team the opportunity to build a consumer health brand from scratch and bring it to life across media environs both digital and physical. Thank you in advance for letting me write “environs” and looking the other way instead of thinking too deeply about whether it’s actually appropriate in this context. It’s fun to say things differently, and this is my personal time.